Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Episodes
112 episodes
Stay or Go? The Marketing Career Crossroads | E109 with Ana Rogerson
Should you stay… or should you go? 😅With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse.In this episode, Emma and Ruta are joined by Ana R...
Conversion, Not Clicks | Live with Paul Rawson @ BCMU!
If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅In this live session, we’re joined by Paul (20+ years in marketing, now at Marmalade Marketi...
Data that actually influences | Live with Jade Faulconbridge @BCMU
Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, undermined, or d...
Why is marketing so hard right now? | Live with Jake Kitchiner @BCMU
Marketing feels harder than it should right now. Bigger targets, tighter budgets, AI expectations, more noise everywhere… and somehow it’s still “why didn’t that email get opened more?” 😅In this episode, Emma and Ruta sit down with Jake ...
Ultimate marketer personality test | E108 with Michelle Hartley
Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅In this episode, we’re joined by Michelle Hartley from People Sorted to unpack marketing personalit...
CRM Hygiene 101: Stop the Rot, Start the Revenue | E107 with Jack Roberts
Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack what actually goes wrong inside CRMs — and...
You're too Young/Old for Marketing | E106 with Justine Lou and Lenna Lou
Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it). We’re joined by a mothe...
“Make It Pop” – Like, Seriously? | E105 with Juliana Germinio
Ah yes.The three words that have launched a thousand unnecessary redesigns.In this episode of Blame It On Marketing, we’re joined by the brilliant Juliana Germinio fro...
Don't do ABM | E104 with Marta George
Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM takes—and wh...
Marketing’s Image Problem | E103 with Margaux Grasso, Sarah Mardle
Why do smart companies still treat marketing like the “content machine” or sales’ on-call design team? In this episode, Ruta and Emma sit down with Margaux Grasso and Sarah Mardle to unpack marketing’s perception problem—and how to fix it with ...
Small Budget = Big Expectations. Always. | E102 with Lucy Blenkinsopp
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer...
Should Your CEO Be on LinkedIn? | E101 with Brad Zomick
Why do leaders still want to “be on LinkedIn”… even when the content makes buyers cringe? 🤳 In this episode, we’re joined by Brad Zomick—executive content coach and host of LinkedIn Famous—to get real about getting senior leaders to create cont...
100 Episodes Later: What hasn't changed in Marketing | E100
Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief.In this special 100th-episode live show, Ruta and Emma look back...
Measure ROI or Work in PR | E99 with Jordan Stachini
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors.In this episode, we’re joined by Jordan Stachini—founder of ...
AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote.In this episode, we’re joined by Fiona Sherwood...
Leadership Egos in B2B Marketing | E97 with Rissy La Touche
Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then ignores it.In this episode, we’re join...
F the Rebrand! E96 with Beatrice Gutknecht
Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is, ahem, “F*** rebrands.” She breaks down wh...
Safe, Seen, & Paid: What Women in B2B Really Need | E95 with Jane Serra
Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences....
Event Season Survival Kit: What No One Tells Marketers | E94 with Laura Dazon, Phoebe Dunsmore, Sarah Tully
Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time.In this episode, we’re joined by Sarah ...
ROI of B2B Creators—Pricing, Proof & Pitfalls | E93 with Hector Forwood
Why does B2B influencer marketing feel so chaotic right now? 🤔 LinkedIn reach is down, creators are charging enterprise prices, and everyone’s asking how to prove ROI without waiting nine months for a deal to close.In this episode, we’re...
Coping as a Marketer in 2025 | E92 with Work is Weird Now
Why does marketing feel… weird right now? 😵💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work?In this episod...
SEO Can't Die and Won't Die | E91 with Sam Dunning
Why have so many leaders written off SEO as “dead”? 🤔 Whether it’s the rise of AI search, fears of fierce competition, or painstaking boardroom battles over budget, the rumour mill keeps churning. But if your ideal buyers still Google for solut...
Trigger Bingo: A Marketing Rant-Off | E90 with Marketing Dribble Podcast
Why do marketers lose their cool over slide decks, ChatGPT “feedback,” and CEOs who sign off every tweet? 🤯 We’ve all felt our blood boil when leadership “just wants it pretty,” when “my partner hates that ad,” or when they lob in a last-minute...
LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89 with Corey Johnson and Ash Turner
Why do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a ...
LLM's, Prompting, Automating & Cheating with AI | E88
In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and star...