Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Episodes
86 episodes
Stop Guessing: Customer-Powered Marketing | E86 with Helen Saxton
Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.In this episode, we’re joined by Helen Saxton, custome...
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Season 11
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Episode 86
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39:28
B2B YouTube Glow-Up NEEDED | E85 with Jake Kitchiner
Why do so many B2B marketers treat YouTube like a dusty archive? 🤔 We’ve all seen it—upload a stale webinar, paste a podcast video, and then scratch your head when views don’t budge… with zero strategy behind it. In this episode, we...
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Season 11
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Episode 85
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39:38
Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Why do so many companies treat consultants like magic beans? 🤔 We’ve all seen it—bring in a “growth expert,” sprinkle them between teams, and pray they fix everything… without clear goals or accountability.In this episode, we’re joined b...
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Season 11
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Episode 84
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30:31
Email has the best ROI, so fix it | E83 with Beth O'Malley
Why does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry.In this episode, we’re ...
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Season 11
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Episode 83
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44:39
Senior Marketeer Crisis | E82 with Fiona Jensen
What’s causing senior marketing leaders to burn out, feel isolated, and lose their edge? 🤔 In this episode of Blame It On Marketing, Emma and Ruta sit down with the insightful Fiona Jensen—a veteran with over 20 years of B2B marketing recruitme...
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Season 11
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Episode 82
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38:46
CEOs Go Rogue: Managing Social Media Slip-Ups | E81 with Amber Rhodes
Why do CEOs sometimes go rogue on social media—and what does it mean for your brand? 🤔 In this episode, we’re joined by Amber to dig deep into the wild world of executive online antics. From LinkedIn mishaps to rogue posts that cross the line, ...
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Season 11
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Episode 81
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33:59
MQL's are NOT DEAD | E80 with Ross Howard
How do you keep the spark alive with MQLs when everyone’s ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, h...
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Season 10
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Episode 80
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33:48
Website Rebuild? STOP | E79 with Alice Walton
Why do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zer...
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Season 10
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Episode 79
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36:44
LinkedIn: The Good, The Bad & The Cringe (Part 2) | E78 with MC Silfer
In this no-holds-barred episode of Blame It on Marketing, hosts Emma and Ruta team up with the ever-so-authentic Marie-Claire Silfer (MC) to spill the tea on everything LinkedIn. Tired of the endless parade of AI-generated spam, forced...
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Season 10
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Episode 78
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31:51
LinkedIn for B2B Companies (Part 1) | E77 with Andy Lambert
LinkedIn isn’t what it used to be, in this episode, we sit down with Andy Lambert to break down what’s actually working in social media marketing today. We get real about the mistakes marketers keep making, why engagement matters more th...
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Season 10
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Episode 77
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42:27
The Competitor Chase: Why It's a Losing Game! E76
In this episode of Blame It on Marketing, Ruta and Emma take on the obsession with chasing competitors in B2B marketing. They dig into why marketers fall into the copycat trap, share their own experiences of getting it wrong, and discu...
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Season 10
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Episode 76
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37:14
Vanity vs. Hard Marketing Metrics in B2B | E75 with Alex Vince-Myers
In this episode of Blame it on Marketing, Emma and Ruta are joined by Alex Vince-Myers, Head of Marketing, to tackle the big question: which marketing metrics actually matter? Together, they sort the fluff from the...
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Season 10
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Episode 75
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42:43
Bonkers Budgets in Marketing | E74 with Jamie Pagan
In this episode of Blame It on Marketing, Emma, Ruta, and guest Jamie Pagan dive into the gritty realities of marketing budgets. From the awkward dance of asking for money to the headaches caused by mismatched sale...
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Season 10
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Episode 74
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35:55
Attribution is still a MESS | E73 with Tara Robertson
In this episode of Blame It On Marketing, hosts Emma and Ruta explore the challenges of marketing attribution with Tara Robertson. They share their own experiences with attribution, unpack the complexities of measurement, and highlight...
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Season 10
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Episode 73
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32:00
Transformational marketing advice (2 year anniversary) | E72
Blame It On Marketing Turns Two! 🥳 In this special anniversary episode, Ruta and Emma reflect on two years of podcasting, marketing gossip, and relentless honesty about the industry we love (and sometimes love to hate).From the ch...
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Season 9
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Episode 72
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19:11
Not investing in marketing in 2025? | E71 with Angeley Mullins
Marketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on ...
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Season 9
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Episode 71
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29:43
Sales Pipelines, Black Books & the 4x Myth | E70 with Cohan Leon Daley
This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics st...
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Season 9
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Episode 70
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42:16
Automating your life away (with AI) | E69 with Tim Cakir
In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a cr...
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Season 9
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Episode 69
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33:52
Marketing Strategy ≠ Business Strategy | E68 with Jennifer Macdonald
In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that h...
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Season 9
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Episode 68
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36:09
We finally understand Product Marketing | E67 with Talya Heller G.
In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the...
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Season 9
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Episode 67
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50:57
LocaLAZYation is not Global Marketing! | E66 with Greg Landon
In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about h...
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Season 9
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Episode 66
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41:50
Messy Marketing Careers | E65 with Olga Karanikos
In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your sec...
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Season 9
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Episode 65
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36:14
Interviewing 101 for Marketers | E64 with Shana Pearlman
In this episode, Emma and Ruta are joined by the brilliant Shana Pearlman, a seasoned content and brand leader with a journalism background. Shana spills her marketing confession about an expensive mishap with a video vendor (oops!) and then di...
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Season 8
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Episode 64
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44:35
Conference Mastery: Ditch the Boring Booth | E63 with Shannon Mooney, Laura Dazon and Alyssia Smith
In this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They’re calling out the most common mistakes vendors m...
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Season 8
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Episode 63
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45:58
Podcast Promo Playbook for Marketers | E62
In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from cost...
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Season 8
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Episode 62
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43:34