Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Episodes
68 episodes
Marketing Strategy ≠ Business Strategy | E68 with Jennifer Macdonald
In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that h...
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Season 9
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Episode 68
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36:58
We finally understand Product Marketing | E67 with Talya Heller G.
In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the...
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Season 9
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Episode 67
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51:14
LocaLAZYation is not Global Marketing! | E66 with Greg Landon
In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about h...
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Season 9
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Episode 66
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42:08
Messy Marketing Careers | E65 with Olga Karanikos
In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your sec...
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Season 9
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Episode 65
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36:54
Interviewing 101 for Marketers | E64 with Shana Pearlman
In this episode, Emma and Ruta are joined by the brilliant Shana Pearlman, a seasoned content and brand leader with a journalism background. Shana spills her marketing confession about an expensive mishap with a video vendor (oops!) and then di...
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Season 8
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Episode 64
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44:52
Conference Mastery: Ditch the Boring Booth | E63 with Shannon Mooney, Laura Dazon and Alyssia Smith
In this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They’re calling out the most common mistakes vendors m...
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Season 8
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Episode 63
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46:15
Podcast Promo Playbook for Marketers | E62
In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from cost...
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Season 8
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Episode 62
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43:51
Guerrilla Marketing x B2B | E61 with Maddie Barber and Megan Harber
In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way...
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Season 8
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Episode 61
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36:43
The 'Boys Club' still exists in Marketing | E60 with Beth Crowe
Emma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spill...
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Season 8
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Episode 60
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52:25
The Power Generalist Guide | E59 with Michelle Boland
In this episode, Emma and Ruta dive into the world of marketing generalists with their guest, Michelle Boland. They kick things off by defining what it means to be a generalist and how it stacks up against being a specialist. Spoiler alert: spe...
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Season 8
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Episode 59
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45:41
Your Growth, Your Duty: L&D for Marketers | E58 with Robyn Hartley & Tom Blake
We're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your person...
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Season 8
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Episode 58
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43:33
Your video still sucks in 2024 | E57 with Jess Percival
In this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hur...
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Season 8
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Episode 57
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44:41
Why Marketing Isn't Just Vibes | E56 with Jane Stecyk
Emma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven de...
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Season 7
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Episode 56
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39:20
Unpacking marketing cliches | E55 | Live recording
Ruta and Emma discuss common marketing cliches and unpack their true meanings. They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depen...
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Season 7
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Episode 55
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44:36
To campaign or not to campaign? | E54 with Kylie McIntyre and Joanne Rodgers
Ruta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted aud...
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Season 7
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Episode 54
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35:41
Why your company LinkedIn page is sh*t | E53 with Liam Currie
Emma and Ruta are joined by Liam Currie, Content Creator, Actor and Writer to discuss the importance of injecting personality into company social media pages. They explore why many companies are hesitant to push the boundaries and showcase thei...
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Season 7
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Episode 53
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46:11
All the tech no marketers or process | E52 with Jade Faulconbridge
Emma, Ruta, and guest Jade Faulconbridge (Founder of Attributed Marketing) discuss the importance of marketing tech stack and marketing operations. They highlight the need for a holistic approach to marketing technology, including data, technol...
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Season 7
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Episode 52
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27:01
Doing more with less | E51 with Sam O'Brien and Stephen Brennan
Ruta and Emma discuss the challenges of doing more marketing with less resources with Sam, CMO of Dealfront and Stephen, Partnerships Manager at Dealfront. Whilst marketing budgets are shrinking expectations of growth are not. We also highlight...
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Season 7
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Episode 51
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34:44
Trademark Drama and IP for Marketers | E50 with Matthew Wahlrab
Emma and Ruta are joined by Matthew Wahlrab, CEO of RapidAlpha, to discuss intellectual property for marketers and the trademark 'drama' that went down over the last 12 months in regards to Blame it on Marketing itself. They discuss what ...
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Season 7
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Episode 50
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52:25
Chief Media Officer in SaaS? | E49 with Jessica Walker and Gina Randle
In this episode, Jessica and Gina from MEDDICC Media discuss their roles as Chief Media Officer and Head of Media, respectively, and how they have built a media empire within their startup. They explain that media is a core part of their strate...
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Season 7
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Episode 49
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30:47
Instant Brands using B2B Influencers | E48 with Tyler Lessard and Will Aitken
Emma and Ruta are joined by Tyler Lessard, ex-VP of Marketing at Vidyard, and Will Aitken, ex-Vidyard & ex-Lavender B2B Sales Influencer, to talk about brands building themselves on the backs of B2B influencers.They talk about the c...
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Season 6
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Episode 48
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55:03
What a Chief Rev Officer should be! | E47 with Timi Olotu
Timi Olotu, the Chief Revenue Officer at Charlie HR, joins Emma and Ruta to discuss the role of a Chief Revenue Officer (CRO). They explore the common misconception that CROs are solely focused on sales and neglect other functions. Timi emphasi...
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Season 6
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Episode 47
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45:13
Buying Experience (BX) is the new Demand Gen | E46
Emma and Ruta discuss the importance of buyer experience in B2B marketing. They highlight the challenges in prioritising buyer experience, such as the self-centered B2B sales approach and the focus on the wrong conversion rate levers. ...
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Season 6
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Episode 46
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42:04
Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza Marketing
In this episode Emma and Ruta are joined by the '2 Pizza Marketing' Podcast hosts Ashley McGovern and Melissa Moody. We discuss efficient small marketing teams and the importance of balancing workload and priorities. Ashley and Melissa share ti...
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Season 6
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Episode 45
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33:11
Landing your first Marketing Job | E44 with Brian Fraser
Ruta and Emma are joined, again, by Brian Fraser to discuss the difficulty of landing a first marketing job and provide tips for success. We emphasise the importance of doing research, networking, and tailoring CVs to stand out in a competitive...
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Season 6
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Episode 44
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42:08