Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
Latest Episodes
Paid, Owned, Earned.. Where Do B2B Influencers Fit? | E111 with Will Beech and Chris Peters
B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅 In this episode, we take a different angle: B2B influencers as a paid media channel, and what changes when you treat it ...
Side Hustles: Cute Hobby or HR Problem? | E110 with Liz Maguire
Side hustles used to be the vibe… but are they still “allowed” now? 😅In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy,...
Stay or Go? The Marketing Career Crossroads | E109 with Ana Rogerson
Should you stay… or should you go? 😅With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse.In this episode, Emma and Ruta are joined by Ana R...
Conversion, Not Clicks | Live with Paul Rawson @ BCMU!
If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅In this live session, we’re joined by Paul (20+ years in marketing, now at Marmalade Marketi...
Data that actually influences | Live with Jade Faulconbridge @BCMU
Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, undermined, or d...