Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89 with Corey Johnson and Ash Turner
Why do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a late-night Reddit scroll.
In this episode, Emma & Ruta play detective with two LinkedIn insiders—Corey Johnson, growth marketer (LinkedIn addict), and Ash Turner, ex-LinkedIn creator manager to bust myths and reveal what really moves the feed.
We get into:
✅ Engagement pods vs. genuine reach—does LinkedIn even care?
✅ Top Voice badge drama—why some big influencers get snubbed
✅ Carousels, video & clicks—how metrics hijack your content
âś… Shadow banning: myth, marketing excuse or content fail?
✅ Company pages vs. personal profiles—which one wins?
✅ Creator monetization & pay-to-play—sponsored posts explained
✅ API lock-down—why third-party tools struggle on LinkedIn
If you’ve ever wondered why your best posts get buried—or why a meme explodes while your thought pieces vanish—this one’s for you.
🎧 Listen now and crack the LinkedIn code.
We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.
If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.
Visit blameitonmarketing.com and let’s get this show on the road.