Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
Data that actually influences | Live with Jade Faulconbridge @BCMU
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Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅
This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, undermined, or dragged into a channel-by-channel debate.
We’re joined by Jade Faulconbridge, marketing ops consultant (finance, manufacturing, payroll — the full chaos), to talk about how to build a data story that executives actually understand, and how to use that story to set boundaries, win budget, and prove marketing is a revenue team.
Marketing confession of the episode:
Jade got fired from her shortest-ever job after pushing back on a founder’s “AI will replace SEO and write all our content” plan. Painful… but also iconic.
We get into:
✅ Why marketing should be treated as a revenue-generating team (with KPIs that matter)
✅ The only way to win influence: pick your numbers, repeat them, report over time
✅ Why you should never start with data — start with the “why” and use data to back it up
✅ The 3 numbers to take to the board every time: revenue, pipeline, ROI (plus conversion and velocity if you’re feeling spicy)
✅ Direct vs influenced attribution — and how to talk about both without getting eaten alive
✅ How to push back without saying “no” (be curious, force trade-offs, let them realise it’s a bad idea)
✅ Why CRM and reporting foundations come first — otherwise you’re “just doing stuff”
✅ What not to share with leadership until you’ve fixed it (some dashboards are inside-only)
If you’re tired of being asked to prove marketing with one month of data, or justify every channel like it lives in a silo — this episode will save your sanity.
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Comment your worst “show me the ROI” meeting story below.
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