Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
CRM Hygiene 101: Stop the Rot, Start the Revenue | E107 with Jack Roberts
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Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻
In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack what actually goes wrong inside CRMs — and what to do when your “single source of truth” is anything but.
We talk messy data, broken integrations, Franken-stacks, and the classic problem: one marketer builds a beautiful system… then leaves… and nobody knows what anything does.
We get into:
✅ The most common ways teams wreck their CRM (and don’t realise)
✅ Data hygiene first: how to audit what’s broken before “fixing” anything
✅ Zombie contacts and old records: when to delete, when to downgrade, and why it matters
✅ Custom fields, forms, and lists: how to simplify before it becomes unreportable chaos
✅ Lead source is everything (so why does nobody capture it properly?)
✅ HubSpot + Salesforce together: the pain, the mismatched numbers, the “who changed that field?” drama
✅ Naming conventions and documentation: how to make your CRM survivable when people leave
✅ Automation that protects your data (alerts, required fields, and keeping things clean over time)
✅ AI and CRM ops: what’s worth learning now if you want to go full marketing-nerd
If your CRM is currently held together with hope, duct tape, and 400 undocumented workflows — this one’s for you.