Automating your life away (with AI) | E69 with Tim Cakir

In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a creative lifesaver that can make the daily grind a little less grindy. Tim pushes for marketers to get an “AI-first” mindset, experiment more (even if they’re a lean team), and shows how to get buy-in from skeptical bosses. From using ChatGPT to kill off mundane tasks to automating Slack reminders, this episode serves as a wake-up call for every marketer still stuck in the manual rut.

Takeaways

• Automation isn’t a nice-to-have; it’s essential for keeping up (and keeping sane) in marketing.
• Many marketers skip automation because MarTech is a crowded mess, but it’s time to prioritize.
• Start small by automating the repetitive tasks eating up your time.
• Test new tools regularly—even a small team can make a big leap in efficiency.
• Got a skeptical boss? Show them the time and money automation can save.
• Make automation visible: Slack alerts, reminders, and integrations can prove its value to the team.
• With an AI-first mindset, tools like ChatGPT can streamline processes and spark new ideas.
• Automation and AI aren’t just techy fads—they’re essential for staying competitive and future-proofing your team.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Transcript

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Hello everyone and welcome to another episode of blame it on marketing. Today we're talking about a subject that we've touched many times and we like to kind of summarize it as automating away our lives. What does that mean? Well, we're to be talking about automation and also automation crossed with AI. you know, marketers are expected to do more with less and maybe we want to automate away those boring tasks. We've got a lovely, lovely guest with us today, but I will throw it over to him to introduce himself. Well, hello ladies. Thank you so much for having me. It's awesome to be here. And I, and I love, uh, I think the title cause of the podcast, you know, I, I was in marketing for so many years. So I think I've done about 12 years in marketing before that I was in sales. Uh, and then I kind of, uh, went against, I guess, marketing teams. I'm going to say that from now in my intro, but I, kind of canceled marketing and sales teams and combined them in growth teams. Yeah. You know, so that they don't blame each other because sales would always blame marketing and marketing would always blame sales. So I kind of did that. I was a growth consultant. yeah, my name is Tim Cakir. I'm the CEO of Task Drive right now, starting a new project called AI Operator very, very soon. And this is kind of why I guess we're having these conversations. And, you know, I'm half Turkish, half French. I've lived across the world, Seattle, LA, London, Barcelona, now back in Turkey after 21 years of being abroad. and about a couple of years ago, I guess when November, 2022 hit and we got, um, our amazing chat GPT. And you know, my life kind of changed, I couldn't sleep and I got obsessed about chat should be too. And it's been my obsession since then. So that's kind of me. we like to ask everybody to confess your deepest darkest marketing fuck up if you will so tell us what happened That's fine. I've had too many. I've been thinking about this one. Which one am I going to choose? I think fuck ups is very important, right? Because it's experimentation, right? So instead I put it in a nice title. It's experimentation. And when you put it under experimentation, you're OK. You're good to go. It's not a fuck up. But I spoke at up fuck up nights before, as I mentioned as well. I think that's the biggest fuck ups I've done or most that I've done has been in automation, right? So back in the early days of HubSpot and market automation platforms, and you'd do a wrong sequence or you put the wrong segment into the sequence and send a bunch of stuff to people. But a very clear example of it is that we were developing a new product. I was in a B2B SaaS in Barcelona. We're developing a new product. wasn't, I mean, it was in beta. It wasn't completely ready, but I was a keen head of marketing. I was like, I came to this company to make a change. I built a team of like eight, nine Marketers, and the company's growing and we have a new product coming. was so excited. So I sent an email instead of to a beta tester group into a small group of people to all our audience. And yeah, that was really good because they all kind of not all but a big percentage of them signed up, went to the product, logged in and crashed the whole product. And so we crashed the whole product for every other existing client as well. And it took a couple of days to two to three days, I think, to really and boost the servers and make sure, know, so I think that was a really bad one. I learned after that never, never launched something on a Friday, you know what though? it stress tested your product and it didn't happen again, right? Yeah for sure about the product but also my segmentation got there I would triple check things, you know, I was kind of I was very sure about myself back then, know, I was head of marketing I was I was riding the cool wave of that team an amazing startup in Barcelona Venture -backed I was very excited and I was yeah, I know everything after that, read ego is the enemy and then I start triple checking everything that I did not to make these mistakes again, you know, but great learning. When it comes to automation and kind of even exploring new tools, I think a lot of marketers don't prioritize looking at those things because we're so maybe busy with normal stuff. Unless you're into that kind of stuff, I feel like it kind of falls down the priority list. Can you, from your experience, Tim, think of any kind of reasons why that might happen minus just kind of being busy? The thing with marketing is that we've been very famous for having the biggest MarTech ecosystem, right? We have so many tools for marketeers and, you know, digital marketing came along and it was all about building tools for marketeers so they can reach out to people, do emails, do SMS, do, I don't know, so many things, pop -ups and... You know, we had millions of tools and if you guys remember, I think a few years ago, just last time I checked that, you you had this map of, MarTech, you know, and it's like the biggest one and you look at SalesTech, you look at HRTech, you look at all these, they're much smaller and MarTech was always bigger. there's, there's too many tools for our marketeers, I think, you know, if you're talking about HubSpot, there is maybe hundreds of variations of different versions and competitors of HubSpot or things like that. so I think The business for sure, but I think also is the ecosystem is too busy. That is too crowded. That makes you a bit like, well, I have this, that's fine. I don't want anything anymore, which is a big change from previous years before that, because it was like, what's the coolest MarTech, you know, what can I adopt to do something cool and stuff like that. And I think that after a certain point, the innovation wasn't there on the MarTech. But as marketeers like I'm not as marketing as I used to be, but I'm going to say it. So I hope I don't offend anybody is that we like to make ourselves busy as well. Right. You know, we'll do a campaign and the campaign is good enough to go, but we spend more hours on it. maybe I could change this word, I could change this graphic, I could do that and then use that there's this image you know a lot of people just check what's the value you're giving them you know if you could even just do a text based email and be like here's the value here's your trial here's your thing go right and then we used to love you know like I'm saying we used to because I used to do that as well to make it look awesome right so that it was like a piece of art when it came out you're like I'm of my email or things like that. So I think that that's changing as well if I see it because things are going a bit more back to roots, know, back to raw material and making sure that the value is there. and I always talk about how much we love hubspot right? i currently have no clients have hubspot. it's like my worst nightmare. because i.. because i have that bias. If I had the budget, would absolutely in a heartbeat, rip this CRM out and put HubSpot in. And it's really difficult when you are presented with a whole load of tech that you either don't know how to use or, you know, for various reasons, it's either really new or it's really old and it's really difficult to navigate. and think that sometimes puts people off. Like people kind of shut down. I hate to say that because I sometimes think that's maybe something that happens to you as you get a little bit older that you shut off from the tech But I do find that. I find that really difficult because I have got my own bias. I don't know if it's the same for you guys, but every time you go somewhere you're like, I want to use this stuff. It's the Rolls Royce of marketing platforms. But HubSpot I mean, I'm going to say here, I hope they're watching it. I think they've done also a really bad job with their pricing. You know, when they started to complicate their pricing so much, they lost so much credibility. And it's like, start pricing every feature and every call. Like it started to get so like, I always joked. Yeah. Is it? based on seats. And I was like, okay. But you still, yeah. I always joked, you know, I said they have a special team that their mission is, how can we make the pricing more complicated so nobody understands? That's literally their mission. How can we do that? If they do listen to this, it out guys. So one of the things that we know that's really important is that if you do automate parts of your job or you use some of the AI tools, Tim, that you will be more familiar with than maybe all of our listeners, that if it's done really effectively, it's actually really good for helping us get our job done effectively. So why do you think it is so critical? obviously we are, lots of us are leaving it, we are kind of like not making time for it, but how can it actually help us do our job better? Well, I think that the biggest thing is, know, AI is here to stay. know, like, I think that's a blockchain or things like that. Okay. They, kind of stayed in the background, you know, but AI is really here in the forefront. you know, it's, something that we got to use it because if not, you're not going to compete. So I think that there are a lot of tools as we were saying, but And we have to be very much more careful than previously, know, previously we could test a lot of marketing tools and stuff like that. But the testing, a lot of AI tools will take time. And there's a lot of the shiny toy syndrome, right? Shiny object syndrome. There's so many tools coming out in the AI world as well. And, know, everybody says, you know, they'll do this amazing, that amazing. So you really have to find, you know, what is the task? that is quite repetitive that you don't enjoy as much as the others, know, basically make a list of what you do every day, every week, every month, you know, like your processes and stuff like that you do, spool of points and be like, wow, that this takes me quite a long time and I don't like this. okay. If you don't like it, then if we could remove that or we can automate that, or we could make that much more efficient or more fun for you, right. Or for yourself, then you're going to have much more fun at work. And that's going to make you much more creative as a marketeer because marketeers should be creative, right? And marketing actually should be a bit more a high cognitive, creative, brainstorming and finding new ideas and innovating. Right. So I think that by finding those, those gaps and finding tools for them, you know, I think it's a must now so that you can have much more fun at work. You know, as a marketeer now, we used to have, you know, I used to have 10 people teams in my marketing team. If I was creating a marketing team today again, I think I'd have two or three people, you know, but I would make sure that these two or three people are curious, are, you know, they want to test tools, they want to find good tools all the time. And potentially I would even give them like, you know, 10%, 20 % of their time to experiment with new tools and find new tools and then bring that on board to the team. Cause that two to three people. Is for sure gonna be as productive as 10 to 15 Speaking of those kind of smaller teams, there's, there's also quite a few companies where marketing is a one man band. and you tend to, again, be very busy and kind of leave things like automation, maybe at the wayside. so how would you, if you were that person, trying to make some time to kind of get those things set up so you make your own life easier? What, what, like, how would you think about I think today, if I did take a startup job and I was the one man band in a marketing team and I had a bit of budget, you know, I definitely take Fridays off. mean, not off, but it's the Friday where I test new things. I learn new skills, you know, and I experiment a lot with these, with these tools and AI and prompts and automation I could make a day just for that and focus more on my job day to day job for four days. Because I know that that Friday, especially I'm going to have a bit more fun. then, know, Friday after work pub is going to be more fun because I'm going to be like, I've tested something really cool. And it's awesome. Right. I miss those days in London. know, that's came to my mind, you know, and I'd have a lot of stories to tell. I'd have a lot of stories to tell. And, and I know that you'd find quite a good gem every week or every two weeks, you'd find a gem of a tool or a prompter and automation. And you brag about it and you'd help your team scale because marketing helps teams scale and grow. So that's kind of how I would, think, do it. And as a leader, as a CEO, that's what I'd say to my team. And I do say that is like, hey, experiment with new tools, you know, learn new things. What do you want to learn? What do you want to test? You know, do you my feedback? You know, because I'm obsessed about tools and AI, of course. And I think that every leader should think about that because, you know, this type of thing is not from top to bottom because when it's top to bottom, as we've seen, if you have a marketing automation platform that you don't want, but the CEO bought, you're not going to be as productive and you're not going to enjoy work as much and you're not going to achieve, you know, much more than you potentially could. So really leaving that space and not micromanaging and saying, Hey, what do you want? What do want to do? You know, I think these questions are very important for teams and they make them feel so much more confident and comfortable in their role. that is a must for every team, every company, every leader. What if you had a boss that was a bit funny about you spending a Friday experimenting with different tools? Minus leaving him not working there, how would you communicate that? Yeah, yeah. I mean, that could be the answer. Bye. that's the easy answer, but let's try to find something where we can find the middle ground, right? But yeah, I think that, you know, back in the day, I guess when I started marketing, I wouldn't have left the job because I'd be still unconfident about finding a new role and stuff like that in the market. But, you know, now I could just say, hey, sorry, you're not cool. I'm going somewhere that is cool. But I think for anybody listening, I think the one way to do it then it's something that I don't promote and I shouldn't be promoting, but it's taking a bit of extra time from your work in the week and finding one or two winners, right? In the beginning of your, if your job or things like that, if you find one or two winners and then you prove that to that boss and you take a meeting and look, that process we were doing was taking, you know, four hours. Now I took 40 minutes and I did this on a Saturday because I wanted to do something on a Saturday and then I didn't have to go to the pub that day. Right. And then you suddenly present that to your boss on the Monday and it's like, wow, did you save really three and a half hours? You know, yeah, I saved about three plus hours. So, okay. You know, how can you do more of these? It's like, well, I don't want to spend my Saturdays doing this all the time. You know, I'd love to do Friday afternoon till evening, you know, half day, you know, or something like that and start with that and start. iterating, finding really cool stuff. And if you can start finding even while you're researching things for other teams, for sales team, and you found a prompt or an AI or something like that, and you kind of have a friend there and you're like, Hey, do want to test that? And they test it and they also save three hours suddenly. Your boss is going to love you. then because, you know, these leaders and these managers and their bosses that they do think about, of course, resources and revenue and profit margins. So when you can prove that to them, then they're going to be maybe I should listen to my team a bit more. When you grab that, don't leave it and then just keep innovating all the time and you'll be a star player in the team as well. Mm -hmm. If you know how to use the tech, everyone wants to be your friend as Ruta and I know all too well. Everybody's always like, how does this thing work? I think one of the things as well that I just add to that Tim in terms of like trying to convince a bad boss, you know, because like sometimes even, you know, like with the best one in the world, even when you're like, I've saved loads of time. I think bad bosses... that don't understand marketing will get excited about very simple things. so for example very simple automation guys. so bear with me. even just connecting your slack up to when a demo is booked they get to see a slack channel popping off to see demos being booked. you're building momentum. like that is a very basic thing. look tim's like fireworking right now. i don't even know how you've done one little Zapier here that you can do Yeah, you could just do a little Zapier here. And yeah, every time a demo is booked boom He's got on his phone. And if he gets on his phone or his Apple watch, he's like, my god. I love you Exactly, exactly. And then you are building momentum for it and those things don't cost any money, right? So, you know, connecting Slack up to your website, you know, if you have to pay for Zapier, that's going to be white. Like what? I don't know. The basic package is super cheap still. 29 a month. Yeah. Like just put it on your credit card, expense it back guys. Like if you... it's all good. So it's those things like taking the simple things like Tim said, like those, those tasks that you hate that... want to automate but also what's going to make your boss happy. Mm -hmm. Mm. simple things but also maybe visible things as well that you should think about. So it's great if you're like automating a bunch of stuff in the background but if no one can see it then your boss is, if you have a bad boss, people will be like well what you've been doing kind of thing but if it's visible stuff like the Slack example or like I don't know reminders about reaching out to people or following up leads or you know simple shit that's visible that's probably going to be a good way to to get them on your side as well Yeah. I think I have a quick example there. think, I, love data box, uh, data box back then. I don't know how they are now, but, uh, um, I put data box and I built some dashboards, uh, for, uh, the boss, you know, the CEO back then he was quite, you know, I'm not going to say who he was. It was in London. It was really bad. Um, it was very aggressive boss. Um, and, know, I left him quite quickly anyways. I spent what nine months, 10 months. And I kind of put the data box into his phone and his Apple watch, you know, and he'd have here the revenue and if it's going down or up and he'd have it have notifications if 70 % the goal is not hit for the month, 70 % of the time, you know, hey, something's going wrong and getting these alerts and warnings instead of him going and digging every day and finding started to make him a bit happier. You know, it was like, oh, okay, what else can you do for me? I was like, for you, no, it's for the team that I wanted to do so that you're a bit better. You know, you're a bit nicer to everybody. And that couldn't change his mindset much. So I kind of left. I mean, that's fair enough, but the motivation behind it is there, right? Isn't it? It's like, I'm trying to give you more visibility so that you can also do your job better and be nicer, but also so that you can see that what I'm doing is bringing value. So there's this like whole, there's some sort of weird Venn diagram here that like how to make your boss happy. And it's got automation written all over it, I think. if you were in that one person marketing team and you were going to pick like what is your first thing you do so you've got no automation, you've got no ai tools and you were going to go right this is the.. is there one task that you can think of that used to really piss you off that you would be like i'm going to do that first? yeah, I think anything about reporting, I guess reporting takes a lot of time. It's like, Hey, I just want to get my job done and not report on it. It should be automatically reported kind of thing. So any reporting tasks would be the first thing that I'd be like, Ooh, okay. How long does it take me? If it takes me three hours on a Friday before going in and it's, and it's, and it's, it's a horrible thing. I definitely automate that. but I want to go another, level if I may, is if I did have that job, you know, that first person. and the only person in the marketing team job again. With the skills that I have today, of course, and what I know today, I'd pick a platform like a mind studio and I'd build a workstation for myself. And workstations, it's a concept that I'm coming up with and they're not called workstations, but I call them workstations. It's basically your Chat GPT and... different large language models, but boxed up in one platform, different LLMs, all the prompts are already written inside it in the background. There's automation, there's integrations to your CRMs, your stuff like that. And this is no code, right? So, you know, it's just a bit of curiosity. And, you know, you just build this, you open this up in the morning and it asks you, what do want to do? Newsletter, you know, email campaign. brainstorm on a new blog post, whatever you're doing, you have eight to ten options there. You click on it, it asks you five questions. You answer the five questions, you click again, boom, the webinar is ready. The webinar agenda is ready, the webinar description is ready, and then you know, and all that kind of stuff is ready. You're like, wow, okay, you know, what's next? So today you can do this, you know, In July, 2024, I don't know when this coming out, but it's a, it's a, it's a great time to be a solo marketer and a team. but to make sure you're very curious, finding these tools and, not being afraid of opening up the backend of these tools, you know, there are no codes, you know, or very low code, as we say, but the low code today, you can ask Chachi or Claude 3 .5 Sonnet to write you the code. And if you have an error, you bring the error back and say, it's giving me an error. And it's like, I'm sorry, I'll fix that. And boom, it gives you the code again. Yeah, exactly. It just tells you everything that you need. You could set a guide me in making a Zapier automation to automate my email campaigns or that I receive or the inbox. You could do everything you want today. We had YouTube for many years. There was amazing stuff there, but you had to watch and spend time and find the right person and the right video. Today, you have these large language models. can ask, guide me step by step. And it will guide you step by step. It's incredible. It's a great time to be alive. the good thing about chat gpt is it acts as your friend. so if you don't know how to do something you can just ask it. how do i do this thing? and it is going to tell you everything that you need to know which is really cool. I was gonna say you can go super meta and ask chat GPT like, I want to automate some marketing tasks. Where should I start? And it can probably get you through it. Yeah, yeah. what i was gonna say. like where shall i start? i really.. i.. i have.. i have this.. i have this shit job that i hate doing. how.. how could i automate it? it will tell you what to do. good times. chat. Yeah. Good times. Yeah, exactly. I change it? How can I love this job or find a job that I love first of all? Right. Yeah. know, yeah, exactly. some, some people management information. Yeah. Exactly. Yeah. And, and you know, just take your phone, go for a walk. don't even have to do it in the office. You know, go for a walk, press the voice mode, go for the 30 minute walk and put your AirPods on and then just say these things exactly as you said, you know, just say, Hey, how can you help me automate stuff? I don't know where to start. It's going to guide you. You can even tell it, you know, give me a 12 week course in teaching me automation and where I should look at as a marketeer. Put your job description in it as well. Put the company's description as well. You know, put your audience as well. Put all that stuff and you're to have a custom 12 week plan for yourself to do all that stuff. It's just amazing. That's also cost you $20 a month on an individual plan, know, $30 a month in a team's plan. You know, if any companies that doesn't get this to the team members, they're losing massively. Speaking of budget and how much things cost, how much should marketing teams be investing in tech? Because I know that looking at marketing budgets, you know, quite a bit of it is in tech. And is that how we should continue? and secondly, you know, if, if you are somewhere where maybe people don't want to invest in those kinds of things. Again, what's your best advice in kind of getting over that hurdle? I'm going to say something silly, but, you know, it just came to my mind. It's like being a mechanic, but not having any tools to fix the engine. Right. So if, uh, you know, if, if that's what you're going to do, then good luck with your hands and fingers and blood and sweat, you know, you're going to get so far and your competitor next door is going to be doing 10 cars at the same time. You're doing one car cause you're like unscrewing with your fingers kind of thing. Right. Or you just have one screwdriver and nothing else. And it's a multi screwdriver. That's it. You know, it's not specialized for. So I think that the investment, it's not something where I can just say, do this type of thing. But if you're a smaller team and you're one person band in your marketing team, I think you're going to invest a tiny bit more because you're going to need all these tools so that you can do the job of many other people and automate stuff. As you scale your team, I think that every role might need a tool. If you do suddenly have a content expert, they're going to need a tool. I think people are missing the point is that tools are not for fools. I used to say that back in the day, know, tools ain't for fools. you know, if you find a tool that the return on investment of that tool is going to be, you know, 10X and most of the time is more than 10X, You pay $29 for Zapier and then you're going to save two hours a week. You know, got to calculate how much you cost an hour. You know, I cost this an hour and in a month, this is how much I cost and the tool costs$29. If you can prove that, then you should be able to take whatever investment you want. And especially if as a marketing team or as a marketeer, you're bringing those leads, those qualified leads and so on. You know, you're the rock star in the team because if you don't do anything, there's no leads. there are no leads, sales is going to get angry. They can't do anything, you know. So you really have to, you know, be smart about it. This is why I tools ain't for fools. It's be smart about it. Find the right tool and go step by step, you know, because we buy a lot of tools and you know, I do that all the time, but it's okay. I can afford it because I enjoy it. You know, I have, I don't know how much. money I spend myself on just tools on the side of my company just for the sake of having these tools and testing these tools because I enjoy them. You know and I'm glad my wife can't hear me you know. Back in the day at AppSumo I used to buy all the lifetime deals I found. If I found a lifetime deal on AppSumo I'd like buy this buy that buy this. know biggest bill was AppSumo every month you know. addict. Yeah, exactly. Tech addict. But that made me who I am. That really did drive my career much faster. I'm 36 year old. I've been the CEO of this company for a couple of years now. I've had bigger roles every couple of years and I enjoyed it. I'm obsessed about growth. So tools help me grow massively. So I'd say the mistake that I do, which I come back to what I wanted to say is A lot of people do is we get a tool and we do just one feature of it or one small part of it But potentially that tool has so much more to offer. Yeah. I think also, so as we've been building lava metrics, we've had no budget. It's just whatever we can spend on things. So we've had a super lean tech setup, but one of the things that it's really taught me to do, so I love HubSpot and we do have HubSpot, but we don't have the fancy HubSpot because it's like 700 bucks a month or something. Yeah. So we have like the 30 pound HubSpot and the things that I can't quite do in that HubSpot, have found... with a combination of like Zapier and maybe Apollo or Zapier and Dripify or Zapier in my email, I can kind of get around them. So when you're kind of almost forced to be creative in that way, if you have a limited budget, there's always kind of a way out. It might not be the most elegant, beautiful way, but you can get around stuff. So even if you do have a limited budget, again, as we do, once you get a couple of those base tools that are quite good. There's a lot that you can do. You just kind of need to think about it, about how to kind of get through the like the pathways and make it work. it. yeah. that's it. but it is.. the other thing i would say because this is a trap.. yeah. the trap that i think some people do fall into too with all of this though is also create.. weaving a beautiful web of automation and then you know something breaks or someone new comes in and you can't unravel it. so i'm gonna say something that you two may hate me for but do try to document what you've done. You're like, fuck you Emma, I'm not doing So boring. I love documentation so I'm on your side. No it's not anymore. No it's not anymore. I open Chat GPT and I say hey I'm gonna document a new process. Ask me relevant questions and it asks me 10 questions and I answer them. Bam I have a document. I'm like wow document created in 10 minutes. And before using chat for documentation and you've inspired me now, so I will try. it's one of the best, you know, and you'll iterate on your prompt and then you have a really nice prompt. you know, the mistake that I think we all do when we do our first documentation with ChatGPT or similar tools is, hey, I want you to write a document about this process. Don't say that. Say, hey, I'm going to document this process and ask me all the questions step by step, one by one, right? Let it interview you because you have it in your mind. Ruta, you just don't want to go and type it and prepare that document, but you have it in your head. I exactly, but I know, yeah, but I know you know it, but if somebody asks you, can, you can describe it. So if chat should be the ask you that you can describe it. Chat should be team. You don't even have to type it to get the voice mode, go for a walk, talk about the process. You'll come back from your walk or your gym or whatever, or your dog walk, right? Bam. You'll have the process created for you. You know, an AI first mindset. And this is my posted that I'm showing now called, you know, it's a simple posted AI question mark. You know, it's on the bottom of my screen. It's the one post that I see clearly. I have a bunch of posts, but that's right in the center. And it's like, anything I'm doing, I'm like, can I, I do this better with AI or could it help me? Or, you know, is this boring? Can I, can I make it more fun with AI? When I ask myself this question, I find these the mind shift to instead of, I know how to do this task, I'm going to execute on this task. It's, I know how to do this task, but should I be doing it differently and using a tool or AI or whatever it is? Because also as marketers, we get very good at some things and we just can do them very quickly without even thinking. But there's a chance that there's an even better way to do it since the invention of our one and only friend, ChatGPT. Yep. I call it my BFF. Yep. Yeah. Yeah. Absolutely. stuff. you've heard it here first. before we finish up tim we just want to ask you one more question which is to do with marketing gossip so we like to ask everybody this so have you got any gossip for us is there anything you've seen that's annoyed you or that you're loving at the moment share your I, I, absolutely. don't think it's a gossip, but I think something that really annoys me and, and maybe it's a message to all the people out there, that does it. It's like, you know, don't say bad stuff about open AI and chat to PT. Cause you know, it's my BFF and I get angry when you say that, right? You know, the, you, you, you get that everybody's like, I'm going to cancel my subscription to open AI because they didn't bring the advanced voice mode on time because they said last month It hasn't arrived yet. You have a lot of people on LinkedIn doing the hook, ChatGPT sucks. And then here is my five alternatives, things like that. And it's like, you know, I'd love to be OpenAI, to be Sam Altman and be like, all right, anybody who said bad stuff about ChatGPT will never have access again. Good luck. And everyone's like, no. Yeah, exactly. And everyone's like, no, please. Begging their way back into ChatGPT or into OpenAI's whole ecosystem. you know, don't this things just to get a bit of clicks, you know, click baity stuff. So let's look at it from the positive and let's get together and even these big companies, message for them, instead of competing in a bad way, they should sit together and build something better and push each other in a friendly competition to bring better solutions for humanity. Love that, what a beautiful note to end this. Yeah, what a beautiful note to end this on. Tim for president. Tim for president. Well, Tim, thank you so much for being on with us. You've got an amazing energy and great positivity about it all, which I think some of us could definitely get inspired by and use. We hope to see you on blameoutmarketing. So if anyone has any questions for Tim, hopefully he'll be able to answer to you there. And I think that's about it for this episode and we'll see in the next