Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
LocaLAZYation is not Global Marketing! | E66 with Greg Landon
In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won’t cut it, and the massive importance of local market research (hint: you can’t just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy’s hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without falling on your face), this episode’s for you.
Takeaways:
- Lost in Translation? Directly translating your marketing materials is a recipe for disaster. Localization is key.
- Know Your Audience: Each market is unique—do the legwork and adapt your strategy to the local culture.
- HQ Doesn’t Know Everything: Letting one office call the shots for global markets? That’s asking for trouble.
- Virtual Boots on the Ground: You don’t need a full team in every country, but you need local insights.
- Global ≠ Copy-Paste: What works in the US might bomb in France—don’t assume success translates across borders.
Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a
Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!