Messy Marketing Careers | E65 with Olga Karanikos

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

Takeaways:

• Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
• The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
• Certifications Are Cool, But... Experience and practical skills? Way more valuable.
• Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
• Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
• Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
• Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.
  
  

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We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.