Podcast Promo Playbook for Marketers | E62

In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way.

They talk about how they built a community and how those in-person events have been more than just an excuse to hang out. There’s a lot of talk about perseverance—because, let’s be honest, we’ve all thought about quitting when things get tough. And if you think you need to be everywhere on social media, think again—they’re all about working smarter, not harder.

Throw in some AI love, a nod to their sponsor Dealfront (because, hey, keeping the lights on isn’t free), and you’ve got an episode that’s as much about learning on the job as it is about celebrating the little wins along the way.

Takeaways:

• You don’t need a perfect plan to start a podcast—just keep it real and valuable.
• Building a community around your podcast isn’t just a nice-to-have; it’s a game-changer.
• Automation tools like Dripify and Zapier are your best friends for promoting and growing your audience.
• In-person events? Total game-changer for podcast engagement and growth.
• The secret sauce? Perseverance. Most podcasts don’t make it past a few episodes, so sticking with it is half the battle.
• Focusing on just a few social platforms
• Having a co-host is the ultimate hack for staying accountable and keeping the podcast going strong.
• AI isn’t just a buzzword—it’s making the podcast production smoother than ever.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.