The 'Boys Club' still exists in Marketing | E60 with Beth Crowe

Emma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spilling the tea on the double standards, sharing personal war stories, and shining a light on why diversity and inclusion aren’t just buzzwords—they’re necessities. The conversation doesn’t shy away from the hard stuff, like the self-doubt and competition that can trip women up, and the boys' club mentality that’s still hanging around. But they’re also dishing out hope, talking about how women can support each other, and why men need to step up if we’re ever going to see real change.

Takeaways:

• Gender bias is alive and well in marketing, and it’s time to call it out.
• Motherhood shouldn’t derail your career, but too often, it does.
• Women in leadership? Still way too rare, and that needs to change.
• Supportive policies and true diversity aren’t optional—they’re crucial.
• Women lifting each other up could be the secret sauce to smashing the boys' club.
• Men, we need you on board. Real change requires all hands on deck.
• The fight for equal pay and career opportunities isn’t over yet, so let’s keep pushing.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.