Blame it on Marketing â„¢
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing â„¢
Owning your niche in marketing and business! | E40 with Lea 🌈 Turner
Ruta and Emma welcome Lea Turner, a LinkedIn expert and trainer with over 160k followers. Lea shares her unique journey, evolving from a small business owner to a LinkedIn marketing specialist. The discussion centers around the significance of niching down in marketing and the balance between being a generalist and a specialist.
Lea emphasises the importance of specialisation, particularly for self-employed individuals, and shares her experience transitioning to LinkedIn training during the COVID-19 pandemic. We talk about maintaining authenticity on LinkedIn, dealing with inappropriate messages, and the power of personal branding in attracting diverse clients and talent.
The episode covers strategies for companies and individuals to effectively use LinkedIn, including establishing clear social media guidelines for employees.
Key takeaways include:
- The value of finding a niche in marketing, especially for entrepreneurs.
- Balancing specialization and general knowledge in marketing roles.
- The importance of authenticity and personal branding on LinkedIn.
- Strategies for companies to leverage employee branding on LinkedIn.
Find more of Lea's work on her LinkedIn and Website!
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