Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga
Dana Alvarenga , VP of CX at SlapFive, joins Emma and Ruta for an episode that is really just one big advocacy session for customer advocacy. It's sometimes known as customer marketing or potentially 'the people who can give us a reference' but it's so much more than that. Dana together with Emma really focus on how to start a great customer advocacy programme, how to measure it and make sure it aligns to your companies strategy and who should be involved.