Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares his expertise from working with Start-ups and Scale-ups and how he has seen the power of personal branding develop.
Sponsors:
No more 'shit marketing leads' with Leadfeeder!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!
Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares his expertise from working with Start-ups and Scale-ups and how he has seen the power of personal branding develop.
Sponsors:
No more 'shit marketing leads' with Leadfeeder!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!