Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Blame it on Marketing ™
Latest Episodes
What is Creativity in 2026 | E115 with Alyssia Smith & Phoebe Dunsmore
Is creativity really about coming up with beautiful campaigns—or is it simply finding clever ways to solve difficult problems?In this special in-person episode, Emma and Ruta are joined by the team behind Technology for Marketing and eCo...
Marketing = REVENUE | E114 with Karen Lloyd
Why are we still having to prove that marketing contributes to revenue? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Karen Lloyd, podcast host, recruiter, headhunter and founder of Armstrong Lloyd, to finally...
Content for Conversions | Live with Leadoo with Joe Rogers and Jonny Kenyon
Live recording from the Leadoo Big Conversion Meetup! This episode focuses on the content portion of websites and how that leads to better conversions. We are joined by Joe Rogers, Fractional Head of Content, and Jonny Kenyon Head of Marketing ...
Fantasy ICP 🦄 | E113 with Ada Mockute Jaime
Is your ICP actually an ICP… or is it just “women aged 25 to 45” in a trench coat? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Ada, CMO of the Year in Lithuania and marketing leader at Norcurrent, the bigges...
New Segment, New Problems: How to Expand GTM | E112 with Anastasia Albert
Going after a new segment sounds sexy… until you actually try to do it. 😅 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer success, and your sanity.In ...