Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Podcasting since 2022 • 99 episodes
Blame it on Marketing ™
Latest Episodes
Measure ROI or Work in PR | E99 with Jordan Stachini
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors.In this episode, we’re joined by Jordan Stachini—founder of ...
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Season 13
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Episode 99
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45:25
AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote.In this episode, we’re joined by Fiona Sherwood...
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Season 13
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Episode 98
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52:34
Leadership Egos in B2B Marketing | E97 with Rissy La Touche
Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then ignores it.In this episode, we’re join...
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Season 13
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Episode 97
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46:36
F the Rebrand! E96 with Beatrice Gutknecht
Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is, ahem, “F*** rebrands.” She breaks down wh...
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Season 12
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Episode 96
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41:07
Safe, Seen, & Paid: What Women in B2B Really Need | E95 with Jane Serra
Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences....
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Season 12
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Episode 95
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44:09