Blame it on Marketing ™
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Podcasting since 2022 • 69 episodes
Blame it on Marketing ™
Latest Episodes
Automating your life away (with AI) | E69 with Tim Cakir
In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a cr...
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Season 9
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Episode 69
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34:41
Marketing Strategy ≠ Business Strategy | E68 with Jennifer Macdonald
In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that h...
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Season 9
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Episode 68
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36:58
We finally understand Product Marketing | E67 with Talya Heller G.
In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the...
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Season 9
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Episode 67
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51:14
LocaLAZYation is not Global Marketing! | E66 with Greg Landon
In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about h...
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Season 9
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Episode 66
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42:08
Messy Marketing Careers | E65 with Olga Karanikos
In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your sec...
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Season 9
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Episode 65
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36:54