What are we selling here?! | E41 with Clark Barron

Emma and Ruta are joined by guest Clark Barron, Founder of Demand Gen Therapy, to tackle the issues around marketing becoming sales. They try to decipher what marketers are really selling and the importance of the 'why' in marketing.

The conversation emphasizes the need for marketers to demand a seat at the table and advocate for themselves, ensuring clear lines of communication and the ability to speak the language of different stakeholders. The key takeaway is to take action and have the confidence to do what is necessary to be effective in the role of a marketer.

In this conversation, Clark Barron discusses the concept of selling and the challenges marketers face in defining what they are selling. The conversation delves into the different paths one can take when exploring this topic and highlights the importance of asking marketers what they are truly selling. Overall, the conversation provides insights into the intricacies of marketing and the need for deeper understanding.

Takeaways

• The concept of selling in marketing can be challenging to define.
• Marketers often focus on tactics and strategies without fully understanding what they are truly selling.
• Asking marketers what they are selling can lead to deeper insights and a better understanding of their goals.
• Marketing is a complex field that requires constant exploration and understanding.

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