Owning your niche in marketing and business! | E40 with Lea 🌈 Turner

Ruta and Emma welcome Lea Turner, a LinkedIn expert and trainer with over 160k followers. Lea shares her unique journey, evolving from a small business owner to a LinkedIn marketing specialist. The discussion centers around the significance of niching down in marketing and the balance between being a generalist and a specialist.

Lea emphasises the importance of specialisation, particularly for self-employed individuals, and shares her experience transitioning to LinkedIn training during the COVID-19 pandemic. We talk about maintaining authenticity on LinkedIn, dealing with inappropriate messages, and the power of personal branding in attracting diverse clients and talent.

The episode covers strategies for companies and individuals to effectively use LinkedIn, including establishing clear social media guidelines for employees.

Key takeaways include:

• The value of finding a niche in marketing, especially for entrepreneurs.
• Balancing specialization and general knowledge in marketing roles.
• The importance of authenticity and personal branding on LinkedIn.
• Strategies for companies to leverage employee branding on LinkedIn.

Find more of Lea's work on her LinkedIn and Website!

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